Ten c, The Emperors New Clothes, introduces the forever collection. The original fairy tale by Hans Christian Andersen tells of looking beyond what you are told to see and to value what is truly there. The ability too see past the fashion media barrage is a new interpretation of the original fairy tale.

Ten c. Seven pieces that wear no labels either inside or out. They ask to be loved for what they are. Pieces that last forever. These timeless and iconic jackets are created to live and age with you, and the incredible Japanese jersey will, with time, mould itself almost imperceptibly to you. It will become part of your life’s story like the dented wristwatch from when the Bungy broke and would have broken your arm had you not being wearing that watch. The tent that wears the scars of every event it has ever been to with you. That pair of jeans you just cannot throw away. They will become exclusively yours.

Ten c believe that by applying the true values of craftsmanship and creating garments that are conceived to last all your life, they can in some way help, and this comes from the bible of real environmentalists, in the elimination of waste. They are talking about caring. And quality.

Ten c is designed by Alessandro Pungetti and Paul Harvey and is made exclusively in Italy. One fabric. Four colours. Seven jackets. Forever.